Benner, Eckhard; Weiser, Beate - In: Vierteljahrshefte zur Wirtschaftsforschung / Quarterly … 78 (2009) 3, pp. 144-159
Consumer advice should reduce asymmetric information between consumer and supplier as well as provide confidence in markets. However, consumer advice itself is characterised by asymmetric information between adviser and consumer. The article figures out this aspect and shows how consumers cope...