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Search: person:"West, Douglas C."
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Advertising
11
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9
Creativity
7
Kreativität
7
Advertising effects
6
Werbewirkung
6
Bibliometrics
4
Bibliometrie
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(non) decomposable decisions
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1977-2002
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Undetermined
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English
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West, Douglas C.
49
Ford, John B.
10
Sargeant, Adrian
8
Ibrahim, Essam
4
Paliwoda, Stanley J.
4
Prendergast, Gerard P.
4
Caruana, Albert
3
Montecchi, Matteo
3
Plangger, Kirk
3
Cheung, Wah-leung
2
Christodoulides, George
2
El-Murad, Jaafar
2
Farris, Paul W.
2
Ford, John
2
Okazaki, Shintaro
2
Prendergast, Gerard
2
Valvi, Aikaterini C.
2
Acar, Oguz A.
1
Bernritter, Stefan F.
1
Bonhomme, Jennifer
1
Borel, Laurence
1
Collins, Emily L.
1
EL-MURAD, JAAFAR
1
Gvirtz, Andrés
1
Kilgour, Mark
1
Koorank Beheshti, Mohammadali
1
Koslow, Scott
1
Kover, Arthur J.
1
LaTour, Michael S.
1
Leelapanyalert, Kannika
1
Luong, Vinh
1
Lynch, Jacqueline
1
Magnini, Vincent P.
1
McDonald, Colin
1
Menéndez, Héctor D.
1
Miciak, Alan
1
Pitt, Leyland F.
1
Polonsky, Michael J.
1
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1
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1
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Journal of advertising research
11
Journal of marketing management : MM
4
Journal of business research : JBR
3
European journal of marketing : EJM
2
Journal of advertising
2
Journal of electronic commerce research : JECR
2
Psychology & marketing
2
Advertising theory
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of production economics
1
International journal of purchasing and materials management
1
International marketing review
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of general management
1
Psychology & Marketing
1
Review of marketing research
1
The Sage handbook of advertising
1
The Service Industries Journal
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ECONIS (ZBW)
29
OLC EcoSci
14
RePEc
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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50
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1
Marketing experts are always right...aren't they? : disentangling the effects of expertise and decision-making processes
Montecchi, Matteo
;
Gvirtz, Andrés
;
Plangger, Kirk
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1432-1442
Persistent link: https://www.econbiz.de/10014555478
Saved in:
2
Reflections on the International Journal of Advertising on the journal's history and first 40 years
Taylor, Charles Raymond
;
West, Douglas C.
;
McDonald, Colin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10014233897
Saved in:
3
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
4
Mobile technology and advertising : moving the research agenda forward
Bernritter, Stefan F.
;
Okazaki, Shintaro
;
West, Douglas C.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 407-410
Persistent link: https://www.econbiz.de/10013362331
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
6
Supply chain transparency : a bibliometric review and research agenda
Montecchi, Matteo
;
Plangger, Kirk
;
West, Douglas C.
- In:
International journal of production economics
238
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012591991
Saved in:
7
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
8
Choosing among alternative new product development projects : The role of heuristics
West, Douglas C.
;
Acar, Oguz A.
;
Caruana, Albert
- In:
Psychology & Marketing
37
(
2020
)
11
,
pp. 1511-1524
Persistent link: https://www.econbiz.de/10012273790
Saved in:
9
Future directions for advertising creativity research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
10
How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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