//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wetzels, Martin"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
24
Konsumentenverhalten
23
Relationship marketing
14
Beziehungsmarketing
11
marketing
10
Service quality
9
Customer satisfaction
6
Lieferantenmanagement
6
Supplier relationship management
6
Customer service
5
Dienstleistungsqualität
5
Internet marketing
5
Kundenzufriedenheit
5
Online-Marketing
5
Services marketing
5
Advertising
4
Dienstleistungssektor
4
Innovation
4
Netherlands
4
Niederlande
4
Service industry
4
USA
4
United States
4
Werbung
4
Artificial intelligence
3
B-to-B-Marketing
3
Business-to-business marketing
3
Customer value
3
Internet
3
Kundenwert
3
Meta-Analyse
3
Meta-analysis
3
Narrative Methode
3
Narrative method
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Structural equation model
3
Strukturgleichungsmodell
3
more ...
less ...
Online availability
All
Undetermined
56
Free
12
Type of publication
All
Article
146
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
55
Aufsatz in Zeitschrift
55
research-article
10
Arbeitspapier
6
Working Paper
6
Graue Literatur
5
Non-commercial literature
5
Aufsatz im Buch
3
Book section
3
conceptual-paper
2
Case study
1
Fallstudie
1
Systematic review
1
review-article
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
95
Undetermined
77
Author
All
Wetzels, Martin
161
Ruyter, Ko de
62
de Ruyter, Ko
33
Grewal, Dhruv
15
Odekerken-Schröder, Gaby
12
Lemmink, Jos
11
Antioco, Michael
10
Jong, Ad de
8
Lindgreen, Adam
8
Mahr, Dominik
8
Patterson, Paul G.
8
Daryanto, Ahmad
7
Wetzels, Martin G.M.
7
van Birgelen, Marcel
7
Birgelen, Marcel van
6
Kleijnen, Mirella
6
Oppen, Claudia van
6
Aguirre, Elizabeth
5
Deutskens, Elisabeth
5
Koelemeijer, Kitty
5
Ludwig, Stephan
5
Rozemeijer, Frank
5
Schepers, Jeroen
5
Feinberg, Richard
4
Keen, Cherie
4
Moenaert, Rudy K.
4
Palmer, Roger
4
Ringle, Christian M.
4
Wilson, Bradley
4
Beuningen, Jacqueline van
3
Bloemer, Josée
3
Farace, Stefania
3
Götz, Oliver
3
Laer, Tom van
3
Lei, Jing
3
Pauwels, Pieter
3
Pelser, Jan
3
Roggeveen, Anne L.
3
Ruyter, Ko
3
Vanpoucke, Evelyne
3
more ...
less ...
Institution
All
Graduate School of Business and Economics (GSBE), School of Business and Economics
7
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
All
Journal of the Academy of Marketing Science
12
Journal of retailing
8
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
7
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
7
European Journal of Marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Economic Psychology
6
Journal of service research : JSR
6
European journal of marketing : EJM
5
International journal of service industry management : IJSIM
5
Journal of marketing
5
The journal of business & industrial marketing
5
Total quality management
4
Journal of Business & Industrial Marketing
3
Journal of service research
3
Management information systems : mis quarterly
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International Business Review
2
International Journal of Manpower
2
International business review : the official journal of the European International Business Academy
2
Journal of Business Research
2
Journal of Product Innovation Management
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of purchasing and supply management
2
Journal of retailing and consumer services
2
Journal of service management
2
Long range planning : LRP ; international journal of strategic management
2
Marketing Letters
2
Research memorandum / METEOR
2
Accounting, Organizations and Society
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
ERIM report series research in management
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Handbook of partial least squares : concepts, methods and applications
1
International Journal of Operations & Production Management
1
International journal of electronic commerce : IJEC
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
OLC EcoSci
50
RePEc
32
Other ZBW resources
18
BASE
3
Showing
1
-
10
of
172
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
2
Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers
Nikulina, Olesia
;
Riel, Allard C. R. van
;
Lemmink, Jos
; …
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 605-625
Persistent link: https://www.econbiz.de/10015050210
Saved in:
3
Behavioural effects of providing labour market information to students : evidence from an eye-tracking pilot study
Fouarge, Didier
;
Steens, Sanne
;
Wetzels, Martin
-
2024
Persistent link: https://www.econbiz.de/10014490831
Saved in:
4
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
5
A systematic and visual overview of 25 years of the Journal of Service Research : the journey continues
Wetzels, Martin
;
Grewal, Dhruv
;
Wetzels, Ruud
- In:
Journal of service research
26
(
2023
)
4
,
pp. 479-492
Persistent link: https://www.econbiz.de/10014580286
Saved in:
6
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
7
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
8
There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.
;
Klaus, Philipp
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
Saved in:
9
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
10
The impact of asymmetric perceptions of buyer-supplier governance mechanisms on relational rents
Vanpoucke, Evelyne
;
Wetzels, Martin
;
Rozemeijer, Frank
; …
- In:
International journal of operations & production management
42
(
2022
)
1
,
pp. 91-121
Persistent link: https://www.econbiz.de/10012798469
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->