Wicaksono, Tutur; Nugroho, Agus Dwi; Lakner, Zoltán; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/91, pp. 1-22
Small and medium enterprises (SMEs) must continue to combine technology and market adaptation or open innovation to sustain their business. One of these ways is to promote their products and services extensively. This study investigated the best media to promote SMEs in the local agricultural...