Hidding, Gezinus J.; Williams, Jeff; Sviokla, John J. - In: Journal of Business Strategy 32 (2011) 2, pp. 29-37
Purpose – To study successful strategies in platform industries, which are IT products that enable (a network of) users to communicate with each other, and that, consequently, exhibit network effects. Design/methodology/approach – The authors studied 15 platform industries, including their...