Williams, Stephen C.; Longworth, John W. - In: European Journal of Marketing 23 (1989) 4, pp. 5-24
Since 1981 the Queensland and Commonwealth Governments have spent A$1 million trying to develop the Australian tuna fishery industry. Little progress has been made, however, because local fishermen have not been able to obtain consistently high prices for chilled tuna air‐freighted to Japan....