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Industrial marketing management : the international journal for industrial and high-tech firms
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person:"wirth, Oliver"
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Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Wirths, Oliver
;
Tóth, Zsófia
;
Diaz Ruiz, Carlos A.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 162-177
Persistent link: https://www.econbiz.de/10014555742
Saved in:
2
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
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