Dutra, Ana; Frary, James; Wise, Rick - In: Journal of Business Strategy 25 (2004) 5, pp. 26-34
For most of the past decade, it has been tough to find growth in consumer sectors such as packaged goods, media, food, and electronics. The proliferation of new brands and products has made operations more complex and expensive, while consolidation among retailers and the rise in private‐label...