Ho, Ree Chan; Withanage, Madusha Sandamali; Khong, Kok Wei - In: Asia-Pacific Journal of Business Administration 12 (2020) 3/4, pp. 237-250
Purpose: With the growth of social media and online communications, consumers are becoming more informed about hotels' services than ever before. They are writing online review to share their experiences, as well as reading online review before making a hotel reservation. Hotel customers...