Vetschera, Rudolf; Weitzl, Wolfgang; Wolfsteiner, Elisabeth - In: European Journal of Operational Research 234 (2014) 1, pp. 221-230
Many methods to elicit preference models in multi-attribute decision making rely on evaluations of a set of sample alternatives by decision makers. Using orthogonal design methods to create this set of alternatives might require respondents to evaluate unrealistic alternatives. In this paper, we...