Multiattribute ratings of country‐image are commonly obtained to study the influence of country‐of‐origin on product preference and purchase decisions. Usually, such ratings are obtained for products made in different countries in order to make comparisons across countries. However, recent...

Multientity scaling is a multiattribute-measurement procedure that obtains simultaneous ratings of two or more entities from a single respondent. The purpose of this research is to examine experimentally the issue of item-context effects on the stability of two types of multientity scaling...

Sales promotion is an important element of marketing communication strategy which accounts for more promotional expenditures than advertising in some countries. However, sales promotion has been generally ignored by researchers. This article briefly reviews the criteria used in the US to...