Krisjanous, Jayne; Wood, Pamela - In: Journal of Historical Research in Marketing 12 (2019) 1, pp. 19-52
Purpose: The purpose of this paper is to examine advertising placed within Kai Tiaki: The Journal of Nurses of New Zealand. The periodization for this study is 1908-1929, a chronological time span and approach that incorporates the first issue of the Kai Tiaki in 1908 and ending 1929, thus...