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  • Search: person:"Wu, Cheng-shiung"
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Year of publication
Subject
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AHP approach 2 AHP-Verfahren 2 Marketing management 2 Marketingmanagement 2 Hotel industry 1 Hotellerie 1 Marketing strategy 1 Marketing strategy MCDM ANP TOPSIS 1 Taiwan 1 Theorie 1 Theory 1 fuzzy analytic hierarchy process (AHP) 1 marketing resources and capabilities 1 multiple criteria decision making (MCDM) 1 resources-based view (RBV) 1
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Online availability
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Undetermined 3
Type of publication
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Article 9
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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Undetermined 7 English 2
Author
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Lin, Chin-Tsai 6 Wu, Cheng-Shiung 6 Lee, Chuan 3 Lin, Chin-tsai 2 Wu, Cheng-shiung 2 LEE, CHUAN 1 LIN, CHIN-TSAI 1 WU, CHENG-SHIUNG 1
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Published in...
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The service industries journal 4 International journal of production economics 2 International Journal of Information Technology & Decision Making (IJITDM) 1 International Journal of Production Economics 1 The Service Industries Journal 1
Source
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OLC EcoSci 4 RePEc 3 ECONIS (ZBW) 2
Showing 1 - 9 of 9
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FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY
LIN, CHIN-TSAI; LEE, CHUAN; WU, CHENG-SHIUNG - In: International Journal of Information Technology & … 09 (2010) 02, pp. 281-300
To determine marketing strategy may well be the most critical function of management. The pursuit of competitive advantage always requires much deliberate thought and discussion. The current study attempts to develop a marketing strategy evaluation framework based on the resource-based view...
Persistent link: https://www.econbiz.de/10008487372
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Optimal marketing strategy: A decision-making with ANP and TOPSIS
Wu, Cheng-Shiung; Lin, Chin-Tsai; Lee, Chuan - In: International Journal of Production Economics 127 (2010) 1, pp. 190-196
The purpose of the current study is to model the marketing strategy decision-making problem as a multi-criteria decision-making (MCDM) problem and provide a five-step decision support framework to make and carefully assess the marketing strategies. A marketing strategy decision-making framework...
Persistent link: https://www.econbiz.de/10008869611
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Optimal marketing strategy : a decision-making with ANP and TOPSIS
Wu, Cheng-shiung; Lin, Chin-tsai; Lee, Chuan - In: International journal of production economics 127 (2010) 1, pp. 190-196
Persistent link: https://www.econbiz.de/10008652482
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Optimal marketing strategy: A decision-making with ANP and TOPSIS
Wu, Cheng-Shiung; Lin, Chin-Tsai; Lee, Chuan - In: International journal of production economics 127 (2010) 1, pp. 190-197
Persistent link: https://www.econbiz.de/10008441428
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Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Lin, Chin-tsai; Wu, Cheng-shiung - In: The service industries journal 28 (2008) 7/8, pp. 1077-1091
Persistent link: https://www.econbiz.de/10003793064
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Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Lin, Chin-Tsai; Wu, Cheng-Shiung - In: The Service Industries Journal 28 (2008) 8, pp. 1077-1091
Grounded in the resource-based view (RBV) of the firm to competitive advantage, the current study attempts to identify specific resources and capabilities of small ventures by focusing on private hotels and by doing so develops an evaluation framework of marketing strategy in a service industry...
Persistent link: https://www.econbiz.de/10010620875
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Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Lin, Chin-Tsai; Wu, Cheng-Shiung - In: The service industries journal 28 (2008) 8, pp. 1077-1092
Persistent link: https://www.econbiz.de/10008147231
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Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Lin, Chin-Tsai; Wu, Cheng-Shiung - In: The service industries journal 28 (2008) 7-8, pp. 1077-1092
Persistent link: https://www.econbiz.de/10008164839
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Cover Image
Selecting a marketing strategy for private hotels in Taiwan using the analytic hierarchy process
Lin, Chin-Tsai; Wu, Cheng-Shiung - In: The service industries journal 28 (2008) 8, pp. 1077-1092
Persistent link: https://www.econbiz.de/10008441164
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