Wu, Dazhong; Ray, Gautam; Geng, Xianjun; Whinston, Andrew - In: Marketing Science 23 (2004) 2, pp. 255-262
This paper examines a market where the provision of information service is costly, but information service has the characteristics of a public good. Consumers, on the other hand, can use the information service to make an informed purchase decision and derive higher utility from consuming their...