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Search: person:"Wu, Linwan"
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19
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13
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12
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5
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life meaning
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research-article
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English
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Wu, Linwan
27
Dodoo, Naa Amponsah
10
Wen, Taylor Jing
7
Auguste, Kendra
2
Choi, Chang-Won
2
Dodoo, Naa
2
Fundingsland, Suzanne
2
Galindo, Sebastian
2
Gonzalez, Cristobal
2
Headrick, Lauren
2
Ju, Ilyoung
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Morera, Maria
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Morton, Cynthia
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Overton, Holly
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Shelnutt, Karla
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Zhang, Chi
2
Ke, Li
1
Kim, E.
1
Kim, Eunice
1
Li, Zongchao
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Liu, Jiangmeng
1
Monaghan, Paul
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Morris, Jon D.
1
Park, Sun-Young
1
Shashidhar, Meghana
1
Stilwell, Matthew A.
1
Tao, Weiting
1
Wei, Shang-jin
1
Wen, Jing
1
Wu, Wei-xing
1
Zhang, Linwan
1
Zhou, Wenkai
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International journal of advertising : the review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of marketing communications
2
Electronic commerce research
1
Emerging markets review
1
Health marketing quarterly
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Research in Interactive Marketing
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
26
Other ZBW resources
2
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1
How does social density influence consumer subjective well-being under high environmental uncertainty?
Wu, Linwan
;
Zhang, Chi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465704
Saved in:
2
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
3
ChatGPT and marketing : analyzing public discourse in early Twitter posts
Zhou, Wenkai
;
Zhang, Chi
;
Wu, Linwan
;
Shashidhar, Meghana
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 693-706
Persistent link: https://www.econbiz.de/10014537372
Saved in:
4
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
5
The price of good friendships : examining the roles of relationship norms and perceived controllability in service failure encounters
Li, Zongchao
;
Tao, Weiting
;
Wu, Linwan
- In:
International journal of business communication : IJBC …
60
(
2023
)
1
,
pp. 105-129
Persistent link: https://www.econbiz.de/10014228978
Saved in:
6
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
7
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
8
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
Saved in:
9
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
10
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
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