Hou, Sheng‐Tsung; Hsu, Mu‐Yen; Wu, Se‐Hwa - In: International Journal of Entrepreneurial Behavior & Research 15 (2009) 5, pp. 415-435
Purpose – The primary purpose of this paper is to verify the importance of psychological ownership in the organisational context of a franchise by testing predicted relationships concerning feelings of ownership towards branding, legal ownership of complementary assets, organisational...