Wang, Feng; Cao, Rong; Wu, Siting; Chen, Man - In: Marketing Intelligence & Planning 39 (2021) 5, pp. 728-742
Purpose: The aim of the study was to investigate the differential effects of interpersonal relationships across functions on product and service innovation, and to examine the moderating role of market competition. Design/methodology/approach: This study was based on a survey of senior and...