Wu, Zhengping; Crama, Pascale; Zhu, Wanshan - In: European Journal of Operational Research 220 (2012) 1, pp. 171-181
We consider a newsvendor who earns a revenue from the sales of her product to end users as well as from multiple advertisers paying to obtain access to those end users. We study the optimal decisions of a price-taking and a price-setting newsvendor when the advertisers have private information...