Reinharth, Leon; Kallman, Ernest; Wulwick, Vicki - In: Planning Review 11 (1983) 2, pp. 34-44
Strategic planning has become an indispensable tool for management, and while its effectiveness is widely assumed, its contribution is rarely quantified. In order to assess the value of strategic decision making in terms of its contribution to a firm’s sales, net income, and earnings, Leon...