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Search: person:"Wymer, Walter W."
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Nonprofit-Organisation
11
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10
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English
38
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Wymer, Walter
36
Casidy, Riza
7
Akbar, Mohammad Muzahid
3
Gomes, Roger
2
Knowles, Patricia A.
2
Samu, Sridhar
2
Sargeant, Adrian
2
Wymer, Walter W.
2
Alves, Helena Maria Baptista
1
Boenigk, Silke
1
Cervera-Taulet, Amparo
1
Findley, Carolyn Sara Casey
1
Galan-Ladero, M. Mercedes
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Galera-Casquet, Clementina
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Grau, Stacy Landreth
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Gross, Hellen P.
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Kottasz, Rita
1
Marshall, Kimball P.
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Mottner, Sandra
1
Möhlmann, Mareike
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Niles, Meredith
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O'Cass, Aron
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Piper, William Sanford
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Polonsky, Michael J.
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Prentice, Catherine
1
Rundle-Thiele, Sharyn
1
Rundle-Thiele, Sharyn R.
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Schlesinger, Walesska
1
Self, Donald R.
1
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International review on public and non-profit marketing
9
Journal of nonprofit & public sector marketing
4
Journal of philanthropy and marketing
3
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Routledge companions
2
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
International Journal of Financial Studies : open access journal
1
Journal of business research : JBR
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly
1
Services marketing quarterly
1
Social marketing and behaviour change : models, theory and applications
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Tourism management : research, policies, practice
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ECONIS (ZBW)
38
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1
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38
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1
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
;
Wymer, Walter
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Saved in:
2
Charity advertising : a literature review and research agenda
Wymer, Walter
;
Gross, Hellen P.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
Saved in:
3
Online social network fundraising : threats and potentialities
Wymer, Walter
;
Čačija, Ljiljana Najev
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
Saved in:
4
Charitable giving and the disintermediation of the non-profit and voluntary sectors
Niles, Meredith
;
Kottasz, Rita
;
Wymer, Walter
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014439367
Saved in:
5
Social marketing's relevance in helping the United Nations attain its SDGs
Wymer, Walter
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Saved in:
6
Addressing complex social problems with a multi-environmental stakeholder coalition
Wymer, Walter
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 403-418
Persistent link: https://www.econbiz.de/10012617329
Saved in:
7
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
8
The effects of brand identity on brand performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
9
Brand authenticity's influence on charity support intentions
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
Saved in:
10
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
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