Pookulangara, Sanjukta; Hawley, Jana; Xiao, Ge - In: International Journal of Retail & Distribution Management 39 (2011) 3, pp. 183-202
Purpose – The purpose of this paper is to examine how attitudes and subjective norms predict channel migration across the three channels based on the theory of reasoned action (TRA). Design/methodology/approach – A self‐administered questionnaire was administered to the participants...