Zhang, Xun; Xu, Biao; Wu, Jun - In: Journal of Business & Industrial Marketing 37 (2021) 1, pp. 78-90
Purpose: This study aims to examine the relationship between renqing and purchase intentions and the mechanism of its impact in the Chinese business-to-business (B2B) context. Design/methodology/approach: Renqing in China has played an important role in business relationships and has been...