Xu, Chengli; Tian, Jing; Liu, Cong; Wang, Yan - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 1, pp. 106-115
Purpose With the rapid economic development, China has been increasingly paying special attention to its sports and health industries. In October 2014, the State Council raised the goal to upscale the sports industry to the net worth of 5 trillion yuan by 2025. To gain further insights into the...