Kong, Rong; Turvey, Calum; Xu, Xiaolan; Liu, Fei - In: International Journal of Bank Marketing 32 (2014) 2, pp. 104-129
Purpose – The purpose of this paper is to investigate the lender-borrower relationship as it relates to Sannong loans for agricultural and rural financial markets by Rural Credit Cooperatives (RCCs) and other rural lenders. This paper is motivated by recent reforms to the rural credit market...