Search Results - person:"Xu, Yongshun"

How does the anthropomorphism of service robots impact employees' role service behavior in the workplace?

Yang, Yihao; Chi, Ming; Bi, Xinhua; Xu, Yongshun - In: International journal of hospitality management 122 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015072224

The effects of shared vision on value co-creation in megaprojects : a multigroup analysis between clients and main contractors

Chi, Ming; Chong, Heap-Yih; Xu, Yongshun - In: International journal of project management : the … 40 (2022) 3, pp. 218-234

Persistent link: https://www.econbiz.de/10013209902

Customer engagement in online service brand communities

Chi, Ming; Harrigan, Paul; Xu, Yongshun - In: The journal of services marketing 36 (2022) 2, pp. 201-216

Persistent link: https://www.econbiz.de/10013407472

Customer engagement in online service brand communities

Chi, Ming; Harrigan, Paul; Xu, Yongshun - In: Journal of Services Marketing 36 (2021) 2, pp. 201-216

Purpose: Online service brand communities (OBCs) are an essential services marketing channel and relationship marketing tool, in which social capital (SC) is a critical success factor. Underpinned in social identity and social exchange theories, this paper aims to explore the effects of SC on...

Persistent link: https://www.econbiz.de/10012812708