Liang, Ling; Tian, Lin; Xie, Jiaping; Xu, Jianhong; … - In: Industrial Management & Data Systems 121 (2021) 3, pp. 594-612
Purpose: The car-sharing market has entered the mature stage, and consumers' demand shows a diversified increasing trend. This paper considers two modes of operation and two pricing strategies, which are business-to-consumer and consumer-to-consumer modes, market pricing and platform pricing....