Momani, Alaa M.; Jamous, Mamoun M.; Yafooz, Wael M. - In: International Journal of E-Business Research (IJEBR) 14 (2018) 2, pp. 76-86
Social commerce is a new extension of electronic commerce that involves using social media in the online shopping process. Although the adoption of social technologies was studied in several researches, it is still needed to investigate the specific characteristics of social commerce and the...