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What information do customers use when choosing a restaurant?
Pedraja, Marta; Yagüe, Jesús - In: International Journal of Contemporary Hospitality Management 13 (2001) 6, pp. 316-318
The need to acquire restaurant services may be motivated by various reasons but, whatever the reason, the potential customer has to search for information on the desired service in order to compare the alternatives and make the best purchase decision. Knowing how potential clients make this...
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