March‐Chorda, Isidre; Yagüe‐Perales, Rosa M. - In: Management Decision 46 (2008) 6, pp. 880-893
Purpose – The main purpose of this study is to identify features and trends shaping the business models currently prevailing in the Canadian biopharma industry, by disaggregating the business model analysis into four key areas: value creation, investment strategy, business strategy, success...