Mansor, Nusaibah; Yahaya, Siti Norbaya; Nizam, Nurul Zarirah - In: International Journal of Business Administration 5 (2014) 1, pp. 27-30
The environmental global issues reposition industries to produce more environmental friendly product that will reduce damages towards global environment leading to adoption of green technology including automotive industries. However, Malaysian consumers¡¯ readiness to accept green technology...