Lee, Sang-Gun; Yang, Chang-Gyu; Lee, Eui-Bang - In: Industrial Management & Data Systems 115 (2015) 2, pp. 270-283
Purpose – The purpose of this paper is to identify how adoption drivers change before and after key milestones of ICT product adoption (i.e. critical mass point (CMP) (adoption rate 16 percent), market saturation point (MSP) (50 percent) and new generation release point (NGRP)) based on actual...