Shipley, M F; Johnson, M; Pointer, L; Yankov, N - In: Journal of the Operational Research Society 64 (2013) 4, pp. 597-610
A Fuzzy Attractiveness of Market Entry (FAME) model is developed to address the decision-making problem of product introduction into alternative markets. FAME is a market entry selection model that is specifically designed to handle situations when information is limited and/or ambiguous, and a...