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person:"Ye, yijiao"
(19 results)
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Effects of culture-congruent visuals on affect, perception and purchase intention : a comparison of US and Chinese viewers
Zhou, Shuhua
;
Xu, Jie
;
Ye, Yinjiao
;
Zhou, Peiqin
- In:
The interface of business and culture
,
(pp. 429-445)
.
2010
Persistent link: https://www.econbiz.de/10003969699
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