Ye, Yuxiao; Huo, Baofeng; Zhang, Min; Wang, Bill; Zhao, … - In: Supply Chain Management: An International Journal 23 (2018) 5, pp. 444-458
Purpose: This study aims to investigate the impacts of product modularity (PM) and multiskilled employees (MEs) on new product development (NPD) outcomes and explore the moderating effect of supply chain involvement. Design/methodology/approach: The authors used data collected from 317...