Processed meat products are a staple part of the typical European diet. Product packaging can include a considerable amount of information and, with other intrinsic and extrinsic attributes, substantially influence consumers' preferences and purchasing decisions. This study investigates 14...

Processed meat products are a staple part of the typical European diet. Product packaging can include a considerable amount of information and, with other intrinsic and extrinsic attributes, substantially influence consumers' preferences and purchasing decisions. This study investigates 14...

Although fresh fruit and vegetables are essential for a balanced diet, their per capita consumption in Europe is below the recommended minimum intake. This study investigates 14 product attributes of fresh fruit and vegetables in a European cross-country analysis. Based on an online survey...

Food quality and food safety issues arouse increasing interest and concern among consumers and policy‐makers. Consequently, the importance of country‐of‐origin labelling (COOL) is increasing in business, policy and research. Numerous studies have reported a wide range of estimates for...

Geographical Indications (GIs) can increase producer margins and contribute to local economic development, but the extent to which they do so depends on the nature of consumer demand. A Discrete Choice Experiment (DCE) considers the value that consumers place on a Protected Geographical...

Purpose: The purpose of this paper is to investigate the problem faced by many Taiwanese restaurant owners who trying to set up their shops in Thailand. Design/methodology/approach: Two surveys were conducted in this study. The first interview questionnaire was designed using the factors...