Search Results - person:"Yeoh, Poh‐Lin"

Impact of cluster networks on exporting scope : importance of cognitive proximity and strategic fit with firm's upgrading innovation strategies and organisational capabilities

Yeoh, Poh-lin - In: International journal of export marketing : IJExportM 6 (2024) 2, pp. 206-232

Persistent link: https://www.econbiz.de/10015064433

Determinants of participation and outcomes in a cause marketing event : a laddering approach

Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467

Persistent link: https://www.econbiz.de/10014444825

"Should I stay or should I go?" : understanding the antecedents to buyer commitment in the context of the US eyecare industry

Yeoh, Poh-lin - In: Asian Academy of Management journal : AAMJ 22 (2017) 2, pp. 1-25

Persistent link: https://www.econbiz.de/10011862072

Internationalization and performance outcomes of entrepreneurial family SMEs : the role of outside CEOs, technology sourcing, and innovation

Yeoh, Poh-lin - In: Thunderbird international business review 56 (2014) 1, pp. 77-96

Persistent link: https://www.econbiz.de/10010248869

Location choice and the internationalization sequence : insights from Indian pharmaceutical companies

Yeoh, Poh-lin - In: International marketing review 28 (2011) 3, pp. 291-312

Persistent link: https://www.econbiz.de/10009242874

Location choice and the internationalization sequence

Yeoh, Poh‐Lin - In: International Marketing Review 28 (2011) 3, pp. 291-312

Purpose – The purpose of this paper is to contribute to the literature on emerging multinationals by studying the internationalization strategies of two established companies in the Indian pharmaceutical industry: Ranbaxy and Wockhardt. Design/methodology/approach – The study utilizes a...

Persistent link: https://www.econbiz.de/10014827525