Purpose – Under such circumstances, how to assign the highest priority for future products which will create the greatest value will be the key success factor for a product planning model. The purpose of this study is to construct an improved planning model for new products based on the...

Purpose – The purpose of this paper is to analyze the development of body fitness equipment in Taiwan from the viewpoint of innovation and the factor of success for innovation. Design/methodology/approach – The research methods include a literature study and a case study. In addition, the...