Yildirim, Kemal; Yildirim Kaya, Nazlı Nazende; Olmus, Ferdi - In: International Journal of Retail & Distribution Management 48 (2020) 12, pp. 1301-1314
Purpose: The purpose of this paper is to focus on the effects of indoor plants on customers' shopping decisions in the restaurant environment. Design/methodology/approach: The assumption of the research is that there is a relationship between restaurants where indoor plants are used and the...