Lacka, Ewelina; Yip, Nick K.T. - In: Industrial Management & Data Systems 118 (2018) 6, pp. 1251-1265
Purpose: The popularity of e-commerce has increased significantly over recent years. However, this growth is not shared by all European Union states. One reason for this discrepancy is culture which impacts on e-commerce acceptance. The purpose of this paper is to reveal the effect of...