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Consumer behaviour
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Yoo, Dongho
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Doh, Sun-Jae
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Kim, Eun-Ho
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Park, Taehee
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Journal of behavioral and experimental economics
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Consumer perceptions of price increase by CSR : focusing on construal level and consumer attribution
Park, Taehee
;
Yoo, Dongho
- In:
Journal of behavioral and experimental economics
106
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014472732
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2
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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