Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...