Ahn, Byungok; Kim, Bo-Young; Yu, Jongpil - In: Journal of risk and financial management : JRFM 15 (2022) 11, pp. 1-17
The changes in distribution channels of the crop protection industry are accelerating the influence of crop protection retailers on farmers’ product purchase decisions. This study aims to identify the critical competitive factors; "product quality", "supply price", "brand awareness",...