Hennessey, Sean; Yun, Dongkoo; Macdonald, Roberta - In: International Journal of Culture, Tourism and … 6 (2012) 2, pp. 154-172
Purpose – The purpose of this study is to segment the market of first‐time visitors based on the activities travelers engage in while at a destination using demographics, socio‐economic variables, and trip‐related characteristics. Design/methodology/approach – The research analyzes...