Thomsen, Thyra Uth; Zaichkowsky, Judith Lynne - In: Journal of Consumer Marketing 32 (2015) 6, pp. 450-458
Purpose – This study aims to investigate the random collection of items for gifting which are stored in one’s home in a special place. Traditional gift-giving models suggest gift givers buy gifts for certain recipients on certain occasions. This study ' s journey into gift storage finds that...