Shi, Weihua; Zantow, Kenneth - In: International Journal of Banking, Accounting and Finance 2 (2010) 2, pp. 156-175
Technology adoptions are not always rational. Adoption herding, the adoption that occurs because many others have made the adoption, often occurs due to various reasons (Li, 2004). Traditional rational choice theories cannot accommodate herding and other irrational behaviours associated with...