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  • Search: person:"Zaragoza, Carlos E."
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Absatztechnik 1 Handelsvertreter 1
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Article 3
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Aufsatz im Buch 1 Book section 1
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Montgomery, David B. 3 Silk, Alvin J. 3 Zaragoza, Carlos E. 3 Sommer, Goetz 1 Stölzel, Albrecht 1
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Entscheidungshilfen im Marketing 1 Management Science 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1
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ECONIS (ZBW) 2 RePEc 1
Showing 1 - 3 of 3
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Ein Außendienst-Allokationsmodell für den Mehrprodukt-Fall
Montgomery, David B.; Silk, Alvin J.; Zaragoza, Carlos E. - In: Entscheidungshilfen im Marketing, (pp. 182-210). 1977
Persistent link: https://www.econbiz.de/10002509733
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A Multiple-Product Sales Force Allocation Model
Montgomery, David B.; Silk, Alvin J.; Zaragoza, Carlos E. - In: Management Science 18 (1971) 4-Part-II, pp. 3-3
When several products are marketed by the same sales force, it frequently becomes impossible or impractical for salesmen to promote all items in the product line extensively in each and every time period. Management's problem is to decide how the available selling effort should be allocated...
Persistent link: https://www.econbiz.de/10009189846
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A multiple-product sales force allocation model
Montgomery, David B.; Silk, Alvin J.; Zaragoza, Carlos E. - In: Management science : journal of the Institute for … 18 (1971) 4, pp. P3-P24
Persistent link: https://www.econbiz.de/10002509828
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