Zarkada‐Fraser, Anna; Fraser, Campbell - In: International Journal of Retail & Distribution Management 30 (2002) 6, pp. 282-299
Attitudes of Australian and Greek‐Australian consumers towards hypothetical foreign‐owned and domestic‐owned supermarkets in Australia were studied. Although attitudes towards the domestic‐owned supermarket were found to be identical between the Australians and the Greek‐Australians,...