Recently, advances in Internet communication have changed the performance of business and interactions between producers and consumers. Various endeavours have been made by Malaysian Government to equip the society with electronic gadgets to facilitate Internet commerce or e-marketing. Paying...

Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes...

Studies examining the factors that affect the online purchasing behavior of consumers are rare, despite the prospective advance of e-commerce in Malaysia. The present study examines particular factors that influence the attitude of potential consumers to purchase online by using the attributes...