Jeong, Haeyoung; Bhatt, Siddharth; Ye, Hongjun; Zhang, … - In: International Journal of Retail & Distribution Management 50 (2021) 6, pp. 744-759
Purpose: With a decrease in consumer spending during the coronavirus disease 2019 (COVID-19) pandemic, many retailers are offering price reductions to stimulate demand. However, little is known about how consumers perceive such price reductions executed during turbulent times. The authors...