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Yan, Yanni
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Journal of strategic marketing
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Handbook of contemporary marketing in China : theories and practices
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An empirical study on inexperienced inline consumer’s window shopping behavior in China : a transaction cost perspective
Zhang, Sophie Hua
;
Zeng, Fue
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 225-241)
.
2011
Persistent link: https://www.econbiz.de/10008987103
Saved in:
2
The exploitation of an international firm's relational capabilities : an empirical study
Yan, Yanni
;
Zhang, Sophie Hua
;
Zeng, Fue
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 473-487
Persistent link: https://www.econbiz.de/10008758735
Saved in:
3
The exploitation of an international firm's relational capabilities: an empirical study
Yan, Yanni
;
Zhang, Sophie Hua
;
Zeng, Fue
- In:
Journal of strategic marketing
18
(
2010
)
6
,
pp. 473-488
Persistent link: https://www.econbiz.de/10009794308
Saved in:
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